RIU International hotel chain proposes to develop and operate a four hundred and twenty (420)- room hotel in Bloody Bay Negril adjacent to (1000 m) an existing RIU property (RIU Tropical Bay). The project entails construction of four blocks of 3 story rooms, but no more than 9 meters in height with independent kitchen, dinning and entertainment complexes. The construction phase will employ 600 to 1200 skilled and unskilled labourers and completion is estimated in 12 months. The operational phase will employ approximately 400 staff at 80% occupancy and will employ widely accepted water conservation strategies such as low volume toilets, aerated showerhead and faucets as well as landscape irrigation using grey water. No coastal structures have been proposed for the development and therefore no recommendations are presented herewith. Jamaican environmental requirements are itemised and strongly recommended with special reference to the Negril/Green Island Development Order, the NRCA act, and the green paper on Environmental Protection Areas.